Introduction to Query Expansion

Query expansion is a creative technique that transforms a single idea into a rich tapestry of content possibilities. It's like planting a seed of curiosity and watching as it grows into a diverse garden of questions and topics.

Exercise: Your First Expansion

Let's start with a hands-on exercise to get your feet wet.

Seed Question: "What are the benefits of urban gardening?"

Expansion Task:

• List out five sub-questions related to urban gardening.
• Develop each sub-question into a potential blog post title.

Examples of Query Expansion

Example 1:

• Seed Query: "How to reduce plastic use?"
• Expanded Queries:
  • "10 Innovative Products That Replace Single-Use Plastics"
  • "The Journey of a Plastic Bottle: Understanding Recycling"
  • "Plastic in the Ocean: How Can We Stem the Tide?"

Example 2:

• Seed Query: "Best practices for remote work"
• Expanded Queries:
  • "Designing Your Home Office for Maximum Productivity"
  • "Staying Connected: Team Building in a Remote Environment"
  • "Balancing Work and Life When Your Home Is Your Office"

Use Cases for Query Expansion

Use Case 1: SEO Content Creation

• Expand queries to cover a range of long-tail keywords for SEO.

Use Case 2: Educational Material

• Use query expansion to develop a curriculum or educational resources that cover various aspects of a subject.